Events

Lunch and Learn Webinar Series

Thriving Through the Turbulence:
Healthcare Marketing in 2025

Thursday, March 20th | 12:00pm - 1:00pm

Presented by: Corey Gehrold
VP, Managing Director, Insight Marketing Group

Participants will earn 1 ACHE Qualifying Education Credit!

Potential Learning Objectives:

1. Understand Market Trends – Analyze key healthcare marketing trends, including increased digital ad spending, patient behavior shifts, and regulatory impacts.
2. Strengthen Brand Positioning – Learn how to define and communicate a clear value proposition to stand out in a competitive healthcare environment.
3. Leverage Digital Marketing – Discover best practices for optimizing digital channels, improving patient acquisition, and fostering long-term loyalty.
4. Harness AI & Automation – Explore how AI-driven personalization, chatbots, and predictive analytics can enhance marketing efforts.
5. Build Trust Through Transparency – Implement content strategies that enhance credibility, promote price transparency, and foster patient engagement.
6. Create a Positive Workplace Culture – Understand how a patient-centric, value-driven culture can improve staff retention, satisfaction, and overall business performance.
7. Maximize ROI & Business Impact – Learn practical steps to implement these strategies while maintaining profitability and resource efficiency.

ACHE Qualifying Credit Information: 
As an independent chartered chapter of the American College of Healthcare Executives, the Maryland Association of Health Care Executives, is authorized to award a total of 1.0 hour of ACHE Qualifying Education credits toward advancement or recertification in the American College of Healthcare Executives. Participants in this program who wish to have it considered for ACHE Qualifying Education credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.